Why You Should Be in Alert Mode Before Running Affiliate Programs Through Media Buying Agencies

Most Media Buying Agencies is in lack of proper Affiliate Network Management and tools. Some do a proper job, but few do a satisfying job. If you don’t want to lose many sales while waiting on others, or to get scammed to often. Internal affiliate program management is often the best solution. Better in 95% of all cases.

This is not to confuse you in the terms of “Affiliate Agencies”, which actually is Affiliate Networks. So be 100% clear about, your agency’s actual role. Is it a Affiliate Network, which calls themselves for an Agency, or is it a Media Buying Agency working as your real reliable advisor? Where is their real interest? Are there any hidden interests?

The most important thing for you to get a hold on, is, that the “agency” you choose to manage your affiliates do not own any media themselves. Or have any interests in which networks you choose to sell your offerings through. Many affiliate networks sells themselves as agencies. But, by letting them execute your affiliate programs, you will limit your own availability, since other networks will not run your campaigns, when it is managed by another affiliate network or affiliate agency. If you choose a agency, then pick a “Media Buying Agency”, without interests or ownership in any type of media or media network. Which is a new trend. Look for 100% objectivity when choosing a “Media Buying Agency”.

Other often occurring issues.

When you do not have your Affiliate MasterProgram managed directly between you and the various networks, you will run into many different issues. Such as delays in getting new affiliate networks up and running. We often see between 4 weeks to 3 months, even several years in getting new affiliate networks up and running. When having your TraceAd MasterAffiliates Account, you can get new partners, affiliates, affiliate networks or affiliate agencies up and running within 5-10 minutes, and without manual headaches.

Think about how many sales you’ll loose, when you have to wait weeks, months or even years! Other issues through Media Buying Agencies is duplicate payments for the same sale. It’s a general issue among agencies. So to wrap it up, here is the 2 important areas you should be aware of, when you execute affiliate programs through agencies, they are; #1 Speed of implementation, changes and updates. And #2 De-Duplication Management.