Learn how to track conversions on your Shopify store using Google Ads. Our step-by-step guide shows you how to set up conversion tracking and optimize your marketing efforts.
Tracking Conversions on Shopify: A Step-by-Step Guide
Introduction: As an e-commerce business owner, it’s important to understand the effectiveness of your marketing efforts. One way to do this is by setting up conversion tracking on your Shopify store.
By tracking conversions, you can see which marketing campaigns are driving the most sales and make data-driven decisions about where to allocate your advertising budget. In this article, we’ll walk you through the process of setting up conversion tracking on your Shopify store using Google Ads.
Step 1:
Create a Conversion in Google Ads To set up conversion tracking, you’ll first need to create a new conversion in your Google Ads account. To do this, go to the “Tools and Settings” menu and select “Conversions.” Then click on the “+” button to create a new conversion.
Step 2:
Get the Conversion Tracking Code Once you’ve created a new conversion, you’ll be given a conversion tracking code. This code is unique to your conversion and will be used to track sales on your Shopify store.
Step 3:
Add the Conversion Tracking Code to your Shopify Store. Now that you have the conversion tracking code, it’s time to add it to your Shopify store. In your Shopify admin panel, go to Online Store > Themes > Edit code. Under the “Layout” folder, open the “theme.liquid” file. Paste the conversion tracking code into the file, just before the closing </body> tag.
Step 4:
Test and Monitor Your Conversion Tracking After you’ve added the conversion tracking code to your Shopify store, it’s important to test and monitor your tracking to ensure it’s working correctly. To do this, you can make a test purchase on your store and check the conversions report in your Google Ads account to see if the conversion is being tracked.
Why it’s important to track orders
Tracking conversions on your Shopify store can help you understand which marketing campaigns are driving the most sales. This information can be used to make data-driven decisions about where to allocate your advertising budget. In addition, by understanding which campaigns are most effective, you can optimize your marketing efforts and increase the return on investment.
In addition, conversion tracking can also help you identify any issues on your website that may be preventing customers from completing a purchase. This information can be used to improve the user experience and increase conversions.
Conclusion:
Setting up conversion tracking on your Shopify store is an important step in understanding the effectiveness of your marketing efforts. By using the Google Ads conversion tracking code, you can track conversions and make data-driven decisions about where to allocate your advertising budget. With this information, you can optimize your marketing efforts and increase the return on investment.